The sports columns in modern newspapers have become extremely popular. There is probably more universal reader interest in the sports pages than in any of the other parts of the modern newspapers. Sports throughout the world have assumed an importance beyond the recreational aspect. As a result, readers are demanding more and more reading matter on sports events. It is heartening to note that of late sports have received a strong impetus in India. Our people are now taking more interest in games, sports, and athletic events than they were doing formerly. Government’s interest in sports, once lukewarm, has also heightened to an appreciable degree. The formation of the Sports Council and Sports Authority of India and establishment of the National Institute of Sports are all illustrative of the changed trend. A number of Stats have introduced sports as compulsory subject in schools and some of them have started sports schools and sports hostels, etc. Almost all newspapers of standing in our country, particularly English language newspapers, are devoting at least one full page to sports news. Some of the bigger newspapers are devoting two to three pages regularly. This demonstrates the tremendous pull sports command on the minds of newspaper readers.