AUTHOR(S): Dr. Sachit Majeed Jaafar

ABSTRACT:
Culture is a phenomenon that is unique to the human being and has a great importance in influencing the behavior of individuals and groups. It is gained from the society in which individuals live, helps them to communicate with each other. Since institutions are part of the environment, their culture is a reflection of the prevailing culture in society. The problem of research is that there is a lot of evidence indicating that the administration of the youth and sports forums in Iraq is a clear administrative crisis, in light of the contradiction between the reality and what is hoped, in light of many factors, the most important of which is the absence of managerial creativity from work. The objective of the research was to identify the organizational culture and its role in the managerial creativity of the managers of the youth and sports forums in the province of Diwaniyah from the point of view of the employees. The researchers followed the descriptive method in the survey method to address the problem. The research community included all employees in youth forums (121), and the most important conclusions create an atmosphere of job satisfaction among the workers in the forum and away from the administrative jolazas, while the most important recommendations focus managers to encourage and motivate creative workers and to find an effective system of incentives for material and moral Yeh.

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