AUTHOR(S): Mahadevi S Injangerei

ABSTRACT:
The win at-all-costs approach is well-documented in the literature of sports psychology. Vallerand and Losier (1994) suggest, “Playing to win at all costs may lead an athlele to cheat in order to reach his or her goal” (p.230). Furthermore, studies have shown that athletes point to their coach as having a heavy influence on their decisions to win-at-all-costs (Guivernau & Duda, 2002; Stephens &. Bredemeier, 1996). The win-at-all-costs approach may lead athletes to sacrifice all for (his cause (Rudd & Mondello, 2006). The Canadian Spori for Life movement, which tries to improving the quality of sports and physical activity in Canada, published a 7-stage Canadian model of Long-Term Athlete Development (LTAD). They argue, "Athletes' environment is geared to the short-term] outcome winning-and not to the process, and as an outcome there are bad habits developed from over competition focused on winning" (p-17). Indeed, professional athletes will endanger their health and sometimes their future by competing when injured.

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