AUTHOR(S): R Murali and MA Aleem

ABSTRACT:
Sport development is a step toward national development. Due to affecting personal and social life, sport has attracted the attention of people and government. Mass media is an important means of sport development, which influence realizing most of sport development objectives. One of the mass media with a growing audience is on-line news agencies. Investigating the situation of sport coverage in such media is one of the research needs for sport development programs and the amount by which sport materials could help sport development was the main question of this research. The current work compared sport news of Press Trust of India (PTI) and Asian News International (ANI) on-line news agencies in terms of news coverage type of sport social organizations (educational sport, public and recreational sports and women sports). This research was of content analysis type and Chi-square test was utilized to analyze the data at significance level of p=0.05. The results show a significant difference between two Press Trust of India (PTI) and Asian News International (ANI) news agencies in terms of public, educational and women sports. Also, there was a significant difference between these two news agencies considering championship and professional sports. Results of the research related to content analysis of mass media indicated that, as far as the variable of sport components was concerned, most focus in Press Trust of India (PTI) news agency was on professional and championship sports, especially a limited number of fields such as cricket. While public and recreational sports do not receive sufficient attention in sport mass media, sports like educational, women, disability and local sports cover a widespread community; also experts believe that some of them like public and educational ones have more important roles in society than championship and professional sports.

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