AUTHOR(S): Rajeev Sharma

ABSTRACT:
Sports industry has become the new source of national economic growth and it becomes increasingly important in such aspects as enlarging domestic demands, offering employment positions, etc. India has emerged as an important supplier of quality sports goods in the global market over the last few years. Presently, sports goods in the country are being exported to more than 100 countries across the world and are in demand in some of the most developed nations in the world. A self-made check list was used as a tool. The check list was used for the purpose of the collecting data and information. Information given by the sports manufacturers was verified personally from the available evidences and documents. People working in five manufacturing units of sports industries available in Jalandhar only were taken as the sample with purposive sampling technique. Total number of employees on various designations was found to be 585. Most of them have academic qualification but, no one have any degree or diploma in physical education or sports. The people who are working in the manufacturing units of sports industry don’t have any background in the field of physical education and sports profession. Majority of people who are working in the manufacturing units of sports had academic qualification and few of them had professional qualification.

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