AUTHOR(S): Dr. Atanu Das, Tufan Mete

ABSTRACT:
The mass media are an essential part of today’s social life became the media created and transmit important cultural information. Cricket is the most popular sports in India by far. It is played in almost every states of India. The IPL is the most-attended cricket league in the India and all over the world and in 2014 ranked sixth by average attendance among all sports league. In 2010, the IPL became the first sporting event in the world to be broadcast live on You Tube. The purpose of the present study was to compare between two playing situation match and areas network status of advertisements given by the various companies through television considering an individual match and compare the effect of this two match on next day newspaper and collected some specific information about area of news cover (ANC) and area of pictorial coverage (APC) which covered by mass media. For the present study collected television advertisement, area of news cover (ANC) and area of pictorial coverage (APC) were selected as the measuring criteria. Mean and standard deviation were calculated for each variables and comparison was done between the male and female coverage using T-test. Only 0.05 level of significance was considered for the present study. Statistical mean data showed KKR vs RCB match received significantly higher ANC and APC than KXIP vs DD in the leading print media of West Bengal.

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